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Ultimate Guide: Wix Logo Creator's Features, Usage, and Target Audience

By NoCodePanda - Last updated May 12, 2024

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A minimalist panda logo design featuring a black and white panda face in a modern style created using Wix Logo Maker

So you need a logo, but the world of graphic design seems intimidating? Don't worry, you're not alone! Wix Logo Maker offers a user-friendly solution for beginners to create a professional-looking logo in minutes. This guide dives into everything you need to know about Wix Logo Creator, from its features and how to use it to who it's best suited for. Don't know what Wix is? Learn more about Wix first on our Wix product page

Why A Good Logo Is Important for Your Business

  • Brand Recognition: A logo is a visual shorthand for your brand. It's the first impression potential customers will have, and a strong logo can help them remember you easily. Think of the swoosh for Nike or the golden arches for McDonald's. Just a glimpse and you know exactly what brand it is.
     

  • Professionalism and Credibility: A well-designed logo projects an image of professionalism and builds trust with potential customers. It shows you take your business seriously and invest in quality.
     

  • Brand Identity: Your logo visually communicates your brand's values, personality, and what you stand for. A playful logo with bright colors might suggest a fun and youthful brand, whereas a sleek and minimalist logo could indicate a more sophisticated brand.
     

  • Marketing and Advertising: Your logo will be everywhere – your website, social media, marketing materials, and products. A consistent logo presence strengthens your brand identity across all your marketing channels.
     

  • Customer Loyalty: A recognizable logo fosters brand loyalty. When customers see your logo, they associate it with positive experiences they've had with your brand, making them more likely to return.

Exploring the Features of Wix's Logo Maker

  • AI-powered Design: Wix Logo Maker uses artificial intelligence to generate logo ideas based on your industry, brand name, and style preferences.
     

  • Icon & Text Customization: Choose from a library of icons or upload your own, and customize fonts and colors to match your brand identity.
     

  • Easy Editing Tools: A drag-and-drop interface makes it simple to adjust your logo's layout and refine details.
     

  • Multiple File Formats: Download your logo in various formats suitable for web, print, and social media.

Wix Logo Maker Pricing: What's the Cost of a Professional Logo?

​Wix Logo Maker is entirely free to use. This means you can play around with different design ideas and customize your logo to your heart's content until you achieve the perfect result. However, it's important to understand that this free usage doesn't grant you commercial rights to the logo.

The free version allows you to download a low-resolution demo of your logo. This demo is ideal for sharing with colleagues or potential customers to gather feedback, but it won't be suitable for professional use.
 

To gain full commercial usage rights and access high-resolution files, Wix Logo Maker offers two affordable pricing options:
 

  • Basic: For $20, you'll receive complete commercial usage rights along with standard logo files.
     

  • Advanced: For $50, you'll get everything in the Basic plan, plus additional files optimized for social media and various resizing needs.
     

While these prices are significantly lower than what a professional designer might charge, it's important to consider that you're still utilizing a free online tool. This means absolute uniqueness might be difficult to achieve.

Wix Logo Maker Pricing

How to create a logo with Wix logo creator (Case Study)

Step 1: Create an account at Wix.com
 

With the financial details settled, let's get to the exciting bit! Wix prides itself on user-friendliness, and creating a logo with them is equally easy, clear-cut, and enjoyable.
 

The first step involves registering an account. This process is a breeze, allowing you to sign up with your email address or through your existing Google or Facebook account.

Sign up to Wix Logo Maker

Step 2: Give Wix the context of your Project/Company
 

Now, you’ll be asked to provide your type of business. This is optional but it's highly preferred so Wix knows more about the context of your Project/Company. For this guide, we'll act like we're a bakery with the following slogan: Sweet moments, freshly baked with love.

Wix Logo Creator Choosing the vibe of the logo
Wix Logo Creator adding the name of your business
Wix Logo Creator adding your slogan

Step 3: Let Wix create the logo for you.
 

After you've filled in all the details and choose the template. Wix will automatically create a logo for you.

Wix Logo Creator load bar
Wix Logo Creator choosing your template

Step 4: Edit the logo to your preferences
 

If you don't like the logo that has been automatically generated using AI. You can use a different template again or change the following settings:
 

  • Colors

  • Text

  • Symbols

  • Shapes

  • Images

  • Background

Wix Logo Creator Designing the logo manually

Step 5: Download your Logo
 

This is the most beautiful part. You can finally download your logo. If you just want a mockup to share it with your team, you can simply download a sample.

Wix Logo Creator designed a bakery business logo in a pink colour

Step 6 Bonus: Website
 

Wix will automatically show you a website that has been generated using AI. Isn't it beautiful?

For a truly cohesive brand experience, consider creating both your website and logo through Wix. Their website builder is a user-friendly platform with drag-and-drop functionality, making it a great choice for establishing your online presence.

Wix Logo Creator creating a bakery website

Who should create a business logo with Wix?

Need a sharp logo to launch your startup? Look no further! Wix, the website building powerhouse, offers design solutions that go beyond websites. Their team of graphic design wizards can craft a logo that perfectly captures your brand's essence.

Don't settle for a generic, DIY logo that screams "amateur hour." Wix ensures you get a professional, modern design that makes a strong first impression. Plus, they provide editable file formats, giving you flexibility for future use. This is a cost-effective option for bootstrapped startups. Get your foot in the door with a logo that exudes confidence and propels your brand forward.

Who shouldn’t use Wix logo creator?

Considering a rebrand to revitalize your company's image? While online logo makers offer a seemingly quick solution, they might not be the wisest choice for a successful rebrand. Here's why:
 

  1. Continuity Counts: A successful rebrand strengthens your brand identity, not severs it. Online logo makers offer generic templates, making it difficult to achieve the necessary connection to your existing brand.
     

  2. Time Well Spent: Crafting a stunning logo takes dedication. Even with Wix, customizing a template and nailing the perfect design requires time and effort. As a CEO, your time might be better invested in solidifying your brand strategy.
     

  3. Expertise Matters: Professional graphic designers possess the skills and experience to translate your brand vision into a powerful logo. They can capture the essence of your company, considering factors like target audience and brand values. This level of expertise is difficult to replicate with online tools.
     

  4. Long-Term Value: A well-designed logo is an investment, not just an expense. It becomes a cornerstone of your brand identity, used across marketing materials and promotions. Professional designers provide high-quality, editable files ensuring flexibility for future use.
     

By partnering with a graphic design professional, you get a logo that reflects your brand's unique story, enhances brand recognition, and positions you for long-term success.

Five tips for creating a business logo

  • Know Your Brand Inside Out: Before sketching anything, solidify your brand identity. What are your core values? Who is your target audience? What emotions do you want to evoke? A strong logo visually communicates your brand essence.
     

  • Simplicity is Key: Keep it clean and clear. Complex designs become muddled at small sizes or when embroidered on merchandise. Use negative space effectively and avoid too many elements.
     

  • Memorable Matters: Think about logos you instantly recognize. They're likely simple and impactful. Strive for a design that sticks in people's minds and leaves a lasting impression.
     

  • Color with Purpose: Colors have psychological associations. Red conveys energy, blue signifies trust, green suggests growth. Choose colors that align with your brand message and resonate with your target audience.
     

  • Test, Refine, Repeat: Don't settle for the first draft. Get feedback from colleagues and potential customers. Try the logo in different sizes and mock it up on various applications like business cards and website banners. Refine it based on feedback until you have a logo that shines across all platforms.

Beyond the Generator: Exploring Wix Marketplace

​If you're seeking a more personalized approach, Wix Marketplace offers an alternative solution. This platform, similar to Upwork or Fiverr, allows you to connect with freelance web and graphic designers who can create a custom logo tailored to your specific needs. You can either get matched with a designer by Wix or browse available freelancers and contact them directly.

Wix Logo Maker Subscription, if you wish to make more logos on a weekly basis and need a website

These packages are amazing if you're creating more logos and need your own website:
 

Basic
 

The Basic Plan costs $ 20 per month and it includes:

  • 1 logo design;

  • Full commercial usage rights to your logo and

  • 8 standard logo files (5000 x 5000 PNG) in color, grayscale and monochrome.
     

Value
 

The Value Plan costs $ 11 per month and it includes:

  • 1 logo design;

  • Commercial and non-commercial rights to use your logo anywhere: websites, printed ads, merchandise and more;

  • 8 standard logo files (5000 x 5000 PNG) in color, grayscale and monochrome;

  • You’ll also receive the Wix Combo Website Plan and a customized premium website together with the ability to connect your custom domain and

  • 3 GB of storage and 2 GB of bandwidth.
     

Advanced
 

The Advanced Plan costs $ 50 per month and it includes:

  • 1 logo design;

  • Full commercial usage rights to your logo;

  • 8 standard logo files (5000 x 5000 PNG) in color, grayscale and monochrome;

  • Resizable logo files (SVG vector files) in a range of colors, to print on anything from business cards to billboards;

  • Logo files for social media: Facebook, Instagram, Twitter, Etsy, YouTube, LinkedIn, Pinterest as well as Favicon (URL logo), email signature, watermark and

  • Optimized logos to use on Android and iOS app stores.
     

Professional
 

The Professional Plan costs $ 16 per month and it includes:

  • 1 logo design;

  • Commercial and non-commercial rights to use your logo anywhere: websites, printed ads, merchandise and more;

  • 8 standard logo files (5000 x 5000 PNG) in color, grayscale and monochrome;

  • Logo files for social media: Facebook, Instagram, Twitter, Etsy, YouTube, LinkedIn, Pinterest as well as Favicon (URL logo), email signature, and watermark;

  • Optimized logos to use on Android and iOS;

  • Resizable logo files (SVG vector files) in a range of colors, to print on anything from business cards to billboards;

  • Brand Guide with your logo’s color scheme information;

  • 250 business cards to add your logo and business information;

  • You’ll also receive the Wix Unlimited Website Plan and a customized premium website;

  • The ability to connect your custom domain;

  • 10GB of storage and unlimited bandwidth and

  • Ad vouchers to promote your new site.
     

Deluxe
 

The Deluxe Plan costs $ 24 per month and it includes:

  • 1 logo design;

  • Commercial and non-commercial rights to use your logo anywhere: websites, printed ads, merchandise and more;

  • 8 standard logo files (5000 x 5000 PNG) in color, grayscale and monochrome.

  • Logo files for social media: Facebook, Instagram, Twitter, Etsy, YouTube, LinkedIn, Pinterest as well as Favicon (URL logo), email signature, and watermark;

  • Optimized logos to use on Android and iOS app stores.

  • Resizable logo files (SVG vector files) in a range of colors, to print on anything from business cards to billboards.

  • Brand Guide with your logo’s color scheme information.

  • 250 business cards to add your logo and business information.

  • You’ll also receive the Wix Unlimited Website Plan and a customized premium website.

  • The ability to connect your custom domain. 

  • 10 GB of storage and unlimited bandwidth.

  • Ad vouchers to promote your new site.

  • Plus, you receive priority customer support and a professional design touch up for your logo.

Conclusion

By understanding the features, pricing options, and alternative avenues offered by Wix, you can make an informed decision about creating your logo. Wix Logo Maker provides a user-friendly and affordable option for those seeking a quick and convenient solution, while Wix Marketplace caters to those who desire a more personalized touch.

Additional resources:

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